Amazon Guide

How to Report Infringement on Amazon

Amazon infringement is usually a seller lifting your product photos or listing copy (copyright), or using your brand name or logo to sell knockoffs (trademark), and Amazon treats these as separate report types you file individually.

🕑 Guide last reviewed: July 2026. Amazon's own process can change; the official link above is always the source of truth.

Amazon gives you two paths depending on your registration status: the public Report Infringement form, open to anyone with no seller account required, or the faster Report a Violation (RAV) tool inside Amazon Brand Registry, which requires a registered (or in some countries, pending) trademark.

Important: Self-help templates and general information only, not legal advice. Using this site doesn't create an attorney-client relationship, and we're not affiliated with any platform named on this page. Full details in our Terms of Service.

Step-by-step process

1

Pick your path

No trademark or not enrolled in Brand Registry: use the public form. Registered trademark and enrolled: use Report a Violation inside Brand Registry, since it's faster and unlocks more tools.

2

Select the correct violation type

Copyright, trademark, and patent are each filed as separate reports. Amazon does not let you combine them, even on the same listing.

3

Provide the ASIN(s) and evidence

Include the exact ASIN of each infringing listing, proof of ownership, and a description of what's being infringed.

4

Submit and track

Brand Registry members can track status inside the portal; public form submitters are notified by email.

Amazon Report Infringement Form → Amazon Brand Registry →
⏱️ Typical response time: not publicly fixed; Brand Registry reports typically move faster than the public form
Evidence Checklist

What to have ready

  • ASIN(s) of the infringing listing(s)
  • Screenshots of the listing
  • Your original listing, images, or trademark registration

Need the notice text?

Use our free generator to draft the actual copyright notice or cease-and-desist language, then paste it into Amazon's report form above.

Generate Your Notice →

Common Mistakes That Delay This Process

Amazon reports are most often rejected or delayed for three reasons: citing the wrong ASIN when a listing has multiple size or color variations under one parent listing, submitting proof of ownership that doesn't clearly match the infringing material, or filing a copyright report when the real issue is actually brand-name confusion, which Amazon treats as a separate trademark report. Because Amazon does not let you combine report types, mixing them in a single submission is one of the most common reasons a valid complaint stalls.

If Amazon Doesn't Remove the Listing

If your report doesn't result in removal and you're confident the content infringes, you can escalate by resubmitting with more specific evidence, or by pursuing the matter through the Copyright Claims Board or federal court if the case involves significant losses. Brand Registry members also have access to Transparency, which serializes physical units to help prove counterfeiting in later disputes, and Project Zero's self-service removal tool for high-confidence match cases. For sellers using your content without permission across multiple ASINs, documenting each instance separately strengthens a pattern-of-infringement case if you eventually need outside enforcement.

Frequently Asked Questions About Amazon Takedowns

No. Any Amazon account can use the public infringement form.
Brand Registry requires a registered or pending trademark, but unlocks faster enforcement tools like Project Zero and Amazon Transparency.
No. File them as separate reports even when they concern the same ASIN.
File a new report against the new ASIN. Amazon Brand Registry members enrolled in Project Zero get some proactive scanning that can catch repeat listings faster than manual reporting.
Amazon generally shares enough information for the seller to understand and respond to the claim, which can include your identity unless you report through an authorized agent.
Yes, primarily by unlocking Brand Registry, which gives access to faster tools like Project Zero, rather than by changing how the report itself is evaluated.
Amazon Brand Registry accepts registered trademarks from several other countries and, in some cases, pending U.S. applications, though requirements can change, so check Amazon's current eligibility page.
The public Report Infringement form doesn't require a registered trademark for straightforward copyright claims, but trademark-based reports generally need at least a filed application, since Amazon needs a way to verify your rights.
Amazon doesn't publish a strict cap, but grouping a very large number of unrelated ASINs into one report can slow review compared to filing focused reports per seller or product line.

Related Guides

🛍️ Etsy

Etsy is a marketplace built on handmade and vintage goods, so infringement there usually…

Read the guide →

🏷️ eBay

eBay infringement is usually a listing selling counterfeit goods, using your product…

Read the guide →

🛒 Shopify

On Shopify, infringement usually means an independent store, not a big marketplace, is…

Read the guide →

See all platform guides →

Need to report infringement somewhere else? See the full Platform Guides directory.