eBay Guide

How to Report Infringement on eBay

eBay infringement is usually a listing selling counterfeit goods, using your product photos without permission, or using your brand name to imply a partnership that doesn't exist.

🕑 Guide last reviewed: July 2026. eBay's own process can change; the official link above is always the source of truth.

eBay's system is called VeRO (the Verified Rights Owner program), running since 1998 with over 40,000 enrolled rights owners. It's the channel eBay expects serious rights owners to use, rather than one-off reports through general customer support.

Important: Self-help templates and general information only, not legal advice. Using this site doesn't create an attorney-client relationship, and we're not affiliated with any platform named on this page. Full details in our Terms of Service.

Step-by-step process

1

Decide your approach

Enroll in VeRO if you expect repeat issues, or file a one-time Notice of Claimed Infringement (NOCI) if this is a single incident.

2

Submit your NOCI

Through the VeRO Portal, or by emailing vero@ebay.com (fax is also accepted but slower).

3

Include the item number and rights details

Provide the specific eBay item number(s), your ownership evidence, and, for copyright claims, the required DMCA statements.

4

eBay reviews and acts

Qualifying listings are removed and the seller is notified; they can appeal if they believe the report was a mistake.

eBay VeRO Program →
⏱️ Typical response time: not publicly fixed, but generally fast for complete VeRO reports
Evidence Checklist

What to have ready

  • eBay item number
  • Screenshot of the listing
  • Your original product photos or trademark/copyright registration

Need the notice text?

Use our free generator to draft the actual copyright notice or cease-and-desist language, then paste it into eBay's report form above.

Generate Your Notice →

Common Mistakes That Delay This Process

The most common issue with eBay reports is citing the wrong item number: listings with multiple variations (size, color, and similar) sometimes carry separate item numbers even though they display as a single page, so double-check you're citing the exact listing the infringing content appears on. Reports also stall when the rights owner hasn't created a VeRO participant profile first, since eBay uses that profile to verify legitimacy for anything beyond a single one-off NOCI.

If eBay Doesn't Act on Your Report

eBay reviews complete VeRO reports, but an incomplete or ambiguous NOCI can result in no action rather than an explicit rejection, so if you don't see removal within a reasonable window, check that every required element, especially the specific item number and a clear description of the infringement, was actually included. Enrolling as a full VeRO participant, rather than filing a single NOCI, gives you a searchable case history and generally faster review on future reports, which matters if you expect ongoing infringement from repeat sellers rather than a one-time incident.

Frequently Asked Questions About eBay Takedowns

No. VeRO is open to any rights owner, whether or not they buy or sell on eBay.
VeRO covers copyright, trademark, and other IP rights broadly; a DMCA notice specifically addresses copyright and goes to eBay's designated copyright agent.
Enrolling in VeRO and creating a participant profile helps eBay and sellers recognize your brand going forward, which can reduce repeat listings.
No. VeRO enrollment and NOCI submission are both designed for self-filing by the rights owner, though larger brands sometimes use an agent for volume.
eBay may reject the notice and ask for it to be resubmitted with the missing information, which delays removal, so review the required elements before sending.
No, VeRO participation is free for rights owners; eBay doesn't charge to submit removal requests.
Contact eBay directly if you submitted a notice in error. A mistaken or bad-faith notice can also expose you to liability under 17 U.S.C. § 512(f).
Yes, VeRO covers active listings regardless of sales history. You don't need to wait for a sale to file a report.
eBay generally shares enough of your report for the seller to understand and respond to the claim, which is part of why accuracy matters before you submit.

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Need to report infringement somewhere else? See the full Platform Guides directory.